On October 4, 2010, "Bring Me The Horizon's" third album was released with the name so long that it did not fit the headline:
"There Is a Hell Believe Me I've Seen It. There Is a Heaven Let's Keep It a Secret."
Anyone who is familiar with the band probably knows that in recent years there has been a lot of talk about the transformation it has done and still continues to do. From complete frenzy made up of roars/screams, nervous riffs, crazy rhythms, and gloomy lyrics, the band switched to using electronics, experiences in the realms of pop, trance, chillout, and many others, even today it continues to change, innovate and we really love it.
So this album ladies and gentlemen is the midway album, the 45th minute. A minute before they change their musical style on an album that will be released later and called "Sempiternal". Those who know the previous albums will surely feel the process here. This is a completely experimental album. It has everything from everything here! And only by looking at the guest musicians, you can get the idea, like the famous Dubstep DJ "Skrillex" is here, Josh Franceschi from "You Me At Six", the Canadian singer Lights and more.